Facebook Ads have pinpoint-specific targeting technology, letting advertisers narrow their audience down by location, age, gender, political affiliation, and interests, which has led to some controversy. Most recently, Facebook is the subject of a lawsuit claiming the company has allowed illegally discriminatory ad campaigns to run on their platform. The Lawsuit A federal district […]
Marketing
JUUL is Pulling Its Fruit-Flavored Pods: Will it Help?
In a recent strategic move, JUUL decided to pull all of its creme-, fruit-, and berry-flavored pods from shelves, leaving only original-, mint-, and menthol-flavored pods. The move was in response to the backlash the e-cigarette company has received due to its advertising campaigns that seemed to be aimed at minors. The impact the company […]